Purpose: To manage and coordinate a group of KWV Sales Representatives by providing leadership, direction and guidance in order to ensure the following:

• Volume growth
• Profitability
• Brand awareness
• Operational efficiency

Minimum Requirements:

• Grade 12 and relevant tertiary qualification in either Sales, Business Management or Marketing
• 3 Years relevant experience in sales or customer marketing within a FMCG environment
• Excellent negotiating, analytical, problem-solving, planning, organizing and communication skills
• Strong commercial and financial acumen
• Experience in the liquor industry and the ability to evaluate liquor brands will be an advantage
• IT literacy on an advanced level
• Valid driver’s license and own vehicle and willing to travel within the region

Skills Required:

• Verbal and written communication skills in English
• Leadership as well as inter-personal skills
• Customer service orientation
• Results driven
• The ability to set the business direction for the region and inspire and lead the team to achieve the objectives
• People management skills - ability to coach, mentor and guide sales staff

 Job Summary:

• Planning of monthly sales targets as per budget, broken down by region, representative, trade channel and customer
• Provide input i.e. annual business plan
• Weekly, monthly and quarterly reviews with Key Account Managers and Agents
• Promotional and representative execution – forward share, merchandising objectives, POS execution
• Forecast depot stock weekly requirements if necessary
• Ensure that the regional promotional activity is included in the weekly regional forecast
• Weekly review of physical stock vs model stock and get involved in resolving shortages/over stocks/obsolete stock
• Communicate stock problems to centralized planning and agents
• Shelf Health (Clean product and shelf, correctly positioned, visible PI label) and adherence to all merchandising requirements
• Off shelf/Secondary health (Clean, neat tidy displays with PI or Price flashers/wobblers) and correct usage of POS material
• Positioning – high traffic areas, relevant to product
• Report on competitor price and conduct a monthly price survey
• Weekly regional and scorecard reports
• Promotional feedback on National Account Activity
• Category Management feedback – report deviations and success
• Quarterly cycle brief meeting – informative, inter active and value added
• Trade visits and completion of Accompaniment reports
• Coaching of Sales staff
• Performance management of Sales Staff
• Identify training needs